Servicing Rhode Island, Connecticut, and Massachusetts
52 WAYS TO PROSPECT
This list provides a diverse set of strategies to ensure consistent prospecting efforts and sustainable business growth for real estate agents.
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Circle Prospect your Neighborhood – Reach out to homeowners near your listings.
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Contact FSBO's – Engage with For Sale By Owner sellers.
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Host a Buyer Seminar – Educate first-time buyers.
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Host a Seller Seminar – Provide tips to sellers.
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Host Client Appreciation Events – Show gratitude to past clients.
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Set up a Booth at Local Fairs – Increase visibility in the community.
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Host a Neighborhood Block Party – Connect with local homeowners.
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Organize a Beach Cleanup – Get involved in community service.
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Organize a Neighborhood Watch – Build relationships with neighbors.
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Serve on a Local Board or Committee – Increase your local visibility.
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Join a Service Organization – Network with local clubs like Kiwanis or Lions.
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Volunteer at Local Events – Build relationships through community service.
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2 Hours of SOI Prospecting Daily – Call or contact your Sphere of Influence.
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Host a Call Hour for Your Team/Brokerage – Encourage group lead generation.
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Door Knocking a Neighborhood – Meet potential clients face to face.
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Pop-Bys to Individuals & Businesses – Drop by to say hello and offer value.
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Networking Events or Host Your Own – Connect with potential clients.
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Network with Affiliate Providers – Build relationships with service providers (lenders, inspectors).
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Reach Out to Retirees or Assisted Living Advisors – Target downsizers.
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Partner with Local Businesses – Co-market with shops, restaurants, etc.
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Pay for person behind you in drive thru & leave your card
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Attend Local Meetups – Build your network in informal settings.
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Create videos to highlight area you just sold in
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Maintain Monthly Newsletters – Keep clients informed with real estate news.
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Send Direct Messages on Social Media – Engage with prospects directly.
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New Email Drip Campaigns – Automate follow-ups with leads.
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Write an Informational Article – Position yourself as an expert.
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Create YouTube Videos – Provide educational or listing content.
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Just Listed & Sold Postcards – Showcase your recent successes.
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Why Do You Love Living Here Postcards – Engage homeowners with community pride.
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Invest in Google Ads – Generate leads through search advertising.
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Invest in Instagram Ads – Target potential buyers and sellers via social media.
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Host an Open House – Show potential buyers around your listings.
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Provide Educational Talks or Meetings – Teach buyers and sellers about real estate.
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Host a Giveaway – Encourage engagement with a fun contest or giveaway.
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Host a Webinar – Provide online educational content.
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Host a Charity Event – Engage your community and build connections.
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Sponsor Local Sports Teams – Gain visibility through local sponsorships.
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Attend or Sponsor a Local Meetup – Increase your presence in the community.
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Host a Virtual Open House – Expand reach by hosting online tours.
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Nourish Current & Past Clients – Stay in touch with regular updates.
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Send Greeting Cards for Birthdays & Holidays – Personalize your client care.
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Contact SOI & Ask for Referrals – Proactively request referrals from your network.
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Gather Testimonials – Collect reviews to build credibility.
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Out-of-State Referrals – Establish connections with agents in other states for relocation leads.
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Create a Referral Program – Incentivize clients to send you leads.
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Send Personalized Closing Gifts – Thank clients for their business.
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Follow Up on Past Clients – Regular check-ins to stay top of mind.
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Enroll in a New Class or Hobby – Meet new people and expand your network.
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Attend Charity Events – Build connections through local causes.
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Update and Maintain Top 50 Lists – Keep an active list of leads and prospects.
52. Cold Call Renters – Engage renters who may want to become buyers.